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Job Title:  Marketing Manager MP EMEA

Requisition ID:  3139
Location: 

Gambellara, IT, 36053

Home-based Position:  Yes
Regular/Temporary:  Regular
Job Type:  Full Time
Job Description: 

EnerSys is the global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of Motive Power and Energy Systems with a full range of integrated services and systems. With sales and service locations throughout the world, and over 100 years of battery experience, EnerSys is the power/full solution for stored DC power products.  We continue to grow in our industry by ensuring all employees possess the following core competencies: customer focused, team player, engaged, ethical, strong communication skills, and works safely.

This position will be focusing primarily on our Motive Power applications, which include industrial lift trucks and pallet jacks, rail equipment, mining equipment, and airline ground support equipment. Some of the motive power brands include Hawker, Ironclad, General Battery, and Fiamm. Wherever there is a need for motive power, EnerSys offers the perfect energy solution.

 

The Motive Power (MP) Marketing Manager, EMEA is part of the Motive Power Global Marketing Team that supports the Motive Business in EMEA while also contributing and collaborating on marketing efforts on a global level.  The position will require close collaboration and interaction with members of the Global MP Marketing team, MP Product Management, MP EMEA Sales & Service team, IT and Engineering.   This position reports directly to the Senior Director of Marketing, Motive Power Global and will work as part of a dynamic and global business to develop marketing campaigns, messaging, collateral and programs to introduce new products, support existing products and to increase market share within the EMEA market and on a global level.

Essential Job Functions

  • Motive Power Product Marketing
    o    Participate as part of Global Marketing team to execute brand strategy in EMEA market: product/brand positioning, identification of target audiences, and development of marketing plans
    o    Development and/or revision of collateral material and sales tools associated with products.  
    o    Execution of marketing programs and develop marketing campaigns leveraging internal support, external resources.
    o    Support website as necessary. 
    o    Working in partnership with and supervising the outsourced creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, web, social media and video assets and other marketing collateral.
    o    Plan and implement tradeshows with support of global marketing team, outsourced agencies and local sales and service personnel.   
    o    Develop/maintain the customer database in our CRM system to ensure/enable right segmentation, reporting and marketing actions.
    o    Assist in the development of key strategic and tactical plans to increase sales, market share, and profits in selected markets.
    o    Provide product support for the Sales organization by developing and implementing training material, sales tools, and enhance existing sales tools to help maximize effectiveness.
    o    Monitoring and analyzing market and competitive information to ensure viability of current and new products
    o    Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies.
  • Research/ Statistics/ Planning
    o    Develop special reports related to market data
    o    Contribute to the development of sales forecasts for Motive Power markets and product lines by providing market based trends and analysis.  
    o    Perform customer surveys  
    o    Planning and Budgeting
    o    Assist with the development of long term and annual marketing plans. 

 

  • Must have a 4 years degree in marketing or a related field. Previous industry experience a plus.
  • Excellent computer skills in MS Office products
  • Preferable experience with Salesforce CRM, Marketing Automation tools, Digital Asset Management tools and other marketing software
  • Must be fluent and comfortable in speaking, reading and writing English
  • Must be willing to travel.


Preferred

  • Previous industry experience a plus
  • Previous supervisory experience a plus

  • This position will work in an office setting, expect minimal physical demands

 

EnerSys is always looking to hire top talent.  EEOEM/F/D/V

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