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Job Title:  Sr Marketing Manager, Motive Power Americas

Requisition ID:  4546

Reading, PA, US, 19605

Home-based Position:  No
Regular/Temporary:  Regular
Job Type:  Full-Time
Job Description: 

EnerSys is the global leader in stored energy solutions for industrial applications. We have over thirty manufacturing and assembly plants worldwide servicing over 10,000 customers in more than 100 countries. Worldwide headquarters are located in Reading, PA, USA with regional headquarters in Europe and Asia. We complement our extensive line of Motive Power and Energy Systems with a full range of integrated services and systems. With sales and service locations throughout the world, and over 100 years of battery experience, EnerSys is the power/full solution for stored DC power products.  We continue to grow in our industry by ensuring all employees possess the following core competencies: customer focused, team player, engaged, ethical, strong communication skills, and works safely.

This position will be focusing primarily on our Motive Power applications, which include industrial lift trucks and pallet jacks, rail equipment, mining equipment, and airline ground support equipment. Some of the motive power brands include Hawker, Ironclad, General Battery, and Fiamm. Wherever there is a need for motive power, EnerSys offers the perfect energy solution.


Job Purpose

The Motive Power (MP) Marketing Manager, Americas is part of the Motive Power Global Marketing Team that supports the Motive Business in Americas while also contributing and collaborating on marketing efforts on a global level.  The position will require close collaboration and interaction with members of the Global MP Marketing team, MP Global Product Management, MP Americas Sales & Service team, IT and Engineering.   This position reports directly to the Senior Director of Marketing, Motive Power Global and will work as part of a dynamic and global business to plan and develop marketing campaigns, content, messaging, collateral and programs to introduce new products, support existing products, generate leads and to increase market share within the Americas market and on a global level.     

Essential Duties and Responsibilities

Motive Power Product Marketing

⦁    Participate as part of Global Marketing team to execute brand strategy in Americas market. This will include product/brand positioning, identification of target audiences, and development of marketing plans with specific objectives across different channels and segments. 
⦁    Development and/or revision of collateral material and sales tools associated with battery and charger products and services.  Marketing communication materials and sales tools will take on a variety of media and formats, including but not limited to print, digital, web-based, video and animated formats.  Marketing communication and sales tools must emphasize solutions selling approach. 
⦁    Execution of marketing programs from start to finish, leveraging internal support, external resources, and driving collaboration.
⦁    Support website as necessary including driving SEO efforts.
⦁    Working in partnership with and supervising the outsourced creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, web, social media and video assets and other marketing collateral.
⦁    Lead the development and execution of product-related promotional programs.
⦁    Develop marketing campaigns with the end goal of generating qualified leads to increase sales.   Campaigns can be delivered in a variety of means including e-blasts, social media, print, PR, traditional mail, etc. 
⦁    Plan and implement tradeshows with the support of global marketing team, outsourced agencies, and local sales and service personnel.   This position will also be required to staff key tradeshows as necessary.
⦁    Develop/maintain the customer database in our CRM system to ensure/enable right segmentation, reporting and marketing actions.
⦁    Assist in the development of key strategic and tactical plans to increase sales, market share, and profits in selected markets.   
⦁    Provide product support to the Sales organization by developing and implementing training material, sales tools, and enhancing existing sales tools to help maximize effectiveness.  
⦁    Participate in customer meetings and visits as necessary to support business growth and to ensure understanding of customer and market needs. 
⦁    Ensure current products are meeting customer needs and requirements by monitoring and analyzing market and competitive information to ensure the viability of current products while also identifying needs for new products. 
⦁    Communicate with senior management about marketing initiatives and project metrics, as well as brainstorm fresh strategies

Research and Statistics

  • Develop reports related to market data, as required
  • Contribute to the development of sales forecasts for Motive Power markets and product lines by providing market based trends and analysis.  
  • Perform customer surveys as required. 

Planning and Budgeting

  • Assist with the development of long term and annual marketing plans. 
  • Ensure that projects are completed on time and within budget.  
  • Work with Sr. Director of MP Marketing to prepare and comply with department budgets.  


  • Supervise and manage staff to achieve team goals, as required. 
  • Supervise and work with outside agencies and contractors to achieve department goals.  

Other duties as assigned.




To perform this job successfully, an individual must be able to perform each essential job function satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Must have a 4-year degree in marketing or a related field.  An advanced degree in a technical or business area of study is desirable. 
  • Must have at least 5 years’ experience in marketing, promotion or market/business development.
  • Experience in the material handling industry is preferred.
  • High energy & high drive personality with a focus on success.   Self-starter mindset is a must. 
  • Must have excellent communication skills: written, verbal and presentation.  The ability to communicate (orally and in writing) in a professional and clear manner when dealing with customers, field sales and company contacts is a must.
  • Must be fluent and comfortable in speaking, reading and writing English.
  • Excellent people skills with the ability to interact productively with others.
  • Excellent decision-making skills. 
  • Ability to translate technical information into understandable content that is understood by customers and a sales force.   
  • Familiarity with online content marketing and social media development strategies.  Experience with social media, marketing campaign production, automation and management, and website development/support is preferred.
  • Strong multitasking and project-based background and skill set.
  • Supervisorial experience of staff or outsourced agencies is desirable. 
  • Preferable experience with Salesforce CRM, Marketing Automation tools, Digital Asset Management tools, Monday.com platform, Pardot and other marketing software.   
  • Experience with Challenger Sales model is a plus. 
  • Excellent computer skills in Microsoft Office products.
  • Must be willing to travel.  This role will travel approximately 30% of the time on a yearly basis. 

General Job Requirements

  • This position will work in an office setting, expect minimal physical demands.


EnerSys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  EEO/M/F/Vets/Disabled

EEO is the Law

EEO is the Law Supplement

Pay Transparency Nondiscrimination

Nearest Major Market: Reading PA

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